AIR JORDANS SHOES
air yeezy, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style.The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. This creative partnership of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait. “Kanye is a truly creative talent,” said Smith. “He’s a natural designer—partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Nike is such an important brand to me,” said West. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”From the start, West and Nike’s shared vision was clear: to create a modern classic. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe.The creative process of the Air Yeezy began with the discussion around ideas and inspirations. The Kanye West LV began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.A careful balance was sought, each time new elements were added, with existing elements being taken away – a design process Smith refers to as “reductionism”. “Nike shoes need to function and always be innovative,” said Smith. “So the first thing we did was to make sure the design process that Kanye and Nike Design went through, mirrored that of our athletes.” “I’ve been designing Nike’s in my sketch pad since the fourth grade,” said West. “So to say I’ve been prepared for this would be an understatement. The really fun and challenging part for me was learning about Nike’s design process, learning more about fabrics and functions and colorways, and all of the details that go into designing a shoe of this quality.”Following the fabled tradition of Nike’s design process, West and Smith went through a series of one-on-one design sessions. At Nike the ultimate test is one of performance, where the design meets the athlete’s movements. “Kanye could wear and perform in these shoes and really identify how we could make the shoes perform better.” Supplanting center court with center stage, West provided critical feedback on how the shoe performed throughout the course of his 2-3 hour performance sets, where the first prototypes of the air jordan shoes were seen outside of Nike’s World Headquarters in Beaverton, OR.This article was writen by Lisactrytoo on 2010- 5-13 from us-trade company.
