Nike dunk in the context
To the 90's, as the new U.S. popular culture, new streets, NIKE has not only meet the industry's success in the common movement, intends to expand its production over the source of the foot in the street X-GAME. When in the street culture, and sports brands, nike dunk shoes was only a second-tier brand. NIKE aware of the campaign to have made their places in the streets not only need good quality and top technology, in terms of publicity is the biggest problem. So they decided to intend to use and then, like in basketball strategy is to use a celebrity with a statement of theirnike dunk. After the NIKE on the selected most common and most popular X-GAME: SKATEBOARD as an entry point into the joint culture. They signed a lot of money when the price is very famous ZOO YORK skateboard team as they bring in the skateboard industry made. Publicity strategy to right, positioning in the market appeared relatively large gap, that is, high-tech areas, NIKE's product URL and E-CUE, the two pairs of professional skateboarding shoes are used at the latest NIKE ZOOM AIR SQUARE's insole technology allows users to more clearly feel the AIR of the shock effect, as well as the latest wear-resistant materials and breathable material. Their orientation is a professional level skaters. However, in low-end without any product, NIKE immediately aware of this problem, because cheap nike dunks know that they need in the markets, the low end is the main battlefield in the grade of the consumer. They occasionally engage in skateboarding, as entertainment, but compared and professionals do not need such a high technical content. But a focus on practicality and style to the usual wear. This time, dunk shoes see in the retro market success of AIR FORCE ONE could not help think of the DUNK, life on the market for, AF1 is almost close to the final end, but then the market has completely failed DUNK been developed on too. NIKE's designers would like to introduce an improved version of the NIKE DUNK to fill the vacant position in the skateboard industry by ctrytoo007.
