Nike dunk shoes
To the 90's, as the new U.S. popular culture, new streets, nike dunk shoes has not only meet the industry's success in the common movement, intends to expand its production over the source of the foot in the street X-GAME. When in the street culture and sports brands, NIKE was just a second-rate brand. nike dunk aware of the campaign to have made their places in the streets not only the need for good quality and top technology, in terms of publicity is the biggest problem. So they decided to intend to use and then, like in basketball strategy is to use a celebrity with a statement of their shoes. After the NIKE on the selected most common and most popular X-GAME: SKATEBOARD (skateboard) as an entry point into the joint culture. They signed a lot of money when the price is very famous ZOO YORK skateboard team as they bring in the skateboard industry made. Publicity strategy to good, but the market positioning in a relatively large gap there is in the high-tech areas, NIKE's product URL and E-CUE, the two pairs of professional skateboarding cheap nike dunks have used was the latest NIKE ZOOM AIR SQUARE's insole technology allows users to more clearly feel the AIR of the shock effect, as well as the latest wear-resistant materials and breathable material. Their orientation is a professional level skaters. However, in low-end without any product, NIKE immediately aware of this problem, because NIKE know that they need to occupy the market, is the main battlefield in the low end, consumers in this grade. They occasionally engage in skateboarding, as entertainment, but compared and professionals do not need such a high technical content. But a focus on practicality and style to the usual wear. This time, NIKE see in the retro market success of AIR FORCE ONE could not help think of the dunk shoes , life on the market for, AF1 is almost close to the final end, but then the market's darling DUNK been developed on the still not completely over. NIKE's designers on plans to launch an improved version of the NIKE DUNK to fill the vacant position in the skateboard industry.This article was writen by Lisactrytoo on 2010- 7- 21 from us-trade company.
