AIR YEEZY
A careful balance was sought, each time new elements were added, with existing elements being taken away – a design process Smith refers to as “reductionism”. “ Nike shoes need to function and always be innovative,” said Smith. “So the first thing we did was to make sure the design process that Kanye and air yeezy Design went through, mirrored that of our athletes.”West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort—all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances.air jodan shoes Sportswear and Kanye West present the Nike Air Yeezy.The shoe, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style.Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years," said Smith. “Kanye is a natural designer—partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Nike is such an important brand to me,” said West. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design.”From the start, West and Nike’s shared vision was clear: to create a modern classic. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Kanye West LV innovation to deliver a unique shoe,As part of this partnership, Nike will make a donation to the Kanye West Foundation. This Foundation provides opportunities for young people to engage in the creative and performing arts, and to develop the tools to remain in school and graduate. As a permanent tribute to Dr. Donda West’s extraordinary legacy and passion for education and children, The Foundation partners with schools and community organizations to provide underserved youth access to music production and academic support programs that will enable them to unleash their creative ability and reach their full potential. “Loop Dreams”, our music education program will directly impact the lives of young people.This article was writen by Lisactrytoo on 2010- 4-27 from us-trade company.
